Hi, I’m Bryan.

I work with smart teams to drive audience growth for publishing and e-commerce groups. I am currently the Director of Product for Data and Analytics with The Associated Press.

I have been fortunate to learn with amazing colleagues while leading teams in cross-channel audience engagement, data management, product strategy, affiliate revenue marketing, and direct-to-consumer product fulfillment.

What I’m Currently Focusing On

A couple things I’m exploring with my team:

• Marketing technology stack management, including customer data platform and CRM tools
• Date warehousing and modeling
• Website performance insights
• Topic modeling for content analytics

What I’ve Done

• In 2019, I was part of the leadership team to roadmap and launch The Atlantic magazine’s digital consumer revenue products.
• I also oversaw Audience Development at The New York Times, managing performance marketing and mobile growth initiatives
• I led content and distribution for Digital Remedy, helping launch 8 new media verticals to reach 20 million monthly unique readers and viewers.
• And I led Audience Growth at NBC News Digital, where my team was responsible for SEO, e-commerce strategy, editorial insights, and marketing technology.