Hi, I’m Bryan.

I work with smart teams to drive audience growth for publishing and ecommerce groups. I am currently the Senior Director for Audience Development and Engagement with NBC News Digital.

I have been fortunate to learn with amazing colleagues while leading teams in cross-channel audience engagement, affiliate revenue marketing, and direct-to-consumer product fulfillment.

What I’m Currently Focusing On

A couple things I’m exploring with my team:

• Marketing technology stack management, including customer data platform schema
• Newsletter list and revenue growth
• SMS marketing
• Mobile-app install retention
• Performance marketing
• Topic modeling for content analytics

What I’ve Done

• In 2019, I was part of the leadership team to roadmap and launch The Atlantic magazine’s digital consumer revenue products.
• I also oversaw Audience Development at The New York Times, managing performance marketing and mobile growth initiatives
• Led content and distribution for Digital Remedy, helping launch eight new 8 media verticals to reach 20 million monthly unique readers and viewers.